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CONFERENCE
**as of 5/14/12. Session times are subject to change
| 9:00am – 12:00pm |
Registration Desk Opens
Diamond Ballroom Foyer
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| 10:30am – 3:30pm |
Optional Cultural Immersion Tour
**Separate Fee Applies. Space is limited to 150 participants.
The Cultural Immersion Tour is an optional portion of our event. Participants will have the opportunity to experience the Hispanic shopper perspective by visiting local stores and neighborhoods by a bus tour guided by Hispanic market professionals from the XL Alliance.
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| 4:00 – 4:30pm |
Registration Desk Re-Opens
Diamond Ballroom Foyer
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| 4:15 – 4:30pm |
OPENING ADDRESS
Armando Martin and Lili Gill, XL Edge
Diamond Ballroom
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| 4:30 – 5:15pm |
OPENING GENERAL SESSION
 Hispanic Retail: From Niche to Mainstream
Guy Garcia, Author, Journalist, Entrepreneur, President, CEO, Mentametrix, Inc.
Diamond Ballroom
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| 5:30 – 6:30pm |
GENERAL SESSION 2
Introducing the Cultural Matrix
Armando Martin and Lili Gill, XL Edge
Diamond Ballroom
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| 7:00 – 8:30pm |
Opening Networking Reception and Product Showcase
ION Rooftop Bar and Pool Deck
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| 7:30am |
Registration Desk Opens
Diamond Ballroom Foyer
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| 7:30 – 8:15am |
Continental Breakfast and Product Showcase
Diamond Ballroom and Foyer
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| 8:15 – 8:30am |
Introduction to Day 2
Armando Martin and Lili Gill, XL Edge
Diamond Ballroom
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| 8:30 – 9:45am |
KEYNOTE ADDRESS
 J.R. Martinez, Actor, Spokesman, Retired Soldier, Season 13 “Dancing with the Stars” Winner
Diamond Ballroom
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| 9:45 – 10:30am |
GENERAL SESSION 3
To be announced
Diamond Ballroom
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| 10:30 – 11:00am |
Morning Break
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| 11:00 – 11:45am |
GENERAL SESSION 4
NGA Supersession: Retailer Panel
Moderated by Peter Larkin, President & CEO, National Grocers Association
Diamond Ballroom
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| 11:45am – 12:30pm |
GENERAL SESSION 5
Hispanic Retailing for Grownups: Gaining Strategic Alignment
Vince Urrutia, Head of Multicultural Marketing and Merchandising, U.S. and Puerto Rico, CVS Caremark and Terry Soto, President, About Marketing Solutions, Inc.
Diamond Ballroom
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| 12:30 – 1:45pm |
Lunch
Diamond Ballroom
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| 1:45 – 2:30pm |
GENERAL SESSION 6
Recipes for Success, From C-Suite to Retail
Session Leader: Isabel Valdes, Author, President, Isabel Valdes Consulting
Panelists: Lee Vann, Founder, Captura Group; Martha Montoya, CEO, Los Kitos Entertainment; and Marie Quintana, President & CEO, The Quintana Group
Diamond Ballroom
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| 2:45 – 5:35pm |
CONCURRENT FOCUS SESSIONS and WORKING GROUPS
Gold Ballroom
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| 2:45 – 3:35pm |
CONCURRENT SESSION A
Hispanic Digital Out-of-Home-Media: A Case Study
Joe Benites, Director, 9D Media
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CONCURRENT SESSION B
Unlocking Potential in the Major Multicultural States: New Research
Miguel Gomez Winebrenner, Vice President, Cheskin Added Value
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CONCURRENT SESSION C
Maximizing Ad Dollars and Store Traffic Using New Hispanic Media
Ken Cervantes, Vice President, Media Strategy Direct, ID Media
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CONCURRENT SESSION D
To be announced
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WORKING GROUP SESSION 1 *Limited to 25 participants and advanced sign-up is required. Contact Mallory Gurley to reserve a place.
Using Social Media to Engage Hispanic Consumers
Tracy Galindo, Multicultural & Specialty Marketing Consultant, SuperValu and Lucia Ballas-Traynor, Co-founder & Executive Vice President, Mamas Latinas
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| 3:45 – 4:35pm |
CONCURRENT SESSION E
Digging Deeper Into the Hispanic Mobile Opportunity: New Research
Jose Villa, CEO, Sensis and Ramiro Padilla, Director, Strategy & Analytics, Sensis
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CONCURRENT SESSION F
Operational Challenges of Retailing to Hispanics at the Store Level
Dan Riley, Vice President of Operations
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CONCURRENT SESSION G
Hispanic Private Label: A Sedenos Case Study
Felipe Sixto, Sixto Packaging
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CONCURRENT SESSION H
Understanding Latino Thru Their Cultura: An Audiovisual Journey
Manual Delgado, CEO, Agua Hispanic Marketing
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WORKING GROUP SESSION 2 *Limited to 25 participants and advanced sign-up is required. Contact Mallory Gurley to reserve a place.
To be announced
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| 4:45 – 5:35pm |
CONCURRENT SESSION I
New Research on the State of Hispanic Shopper Marketing
Roberto Siewczynski, Executive Vice President, PanaVista
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CONCURRENT SESSION J
Engaging Latino Consumers at the C-store
James Hachtel, Senior Category Manager, BP/ARCO/ampm and Leylha Ahuile, Senior Editor, Multicultural Reports, Mintel
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CONCURRENT SESSION K
To be announced
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CONCURRENT SESSION L
To be announced
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WORKING GROUP SESSION 3 *Limited to 25 participants and advanced sign-up is required. Contact Mallory Gurley to reserve a place.
To be announced
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| 6:30 – 8:00pm |
Networking Cocktail Reception
Diamond Ballroom
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| 7:30am |
Registration Desk Opens
Diamond Ballroom Foyer
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| 8:15 – 8:30am |
Introduction to Day 3
Armando Martin and Lili Gill, XL Edge
Diamond Ballroom
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| 7:30 – 8:30am |
Continental Breakfast and Product Showcase
Diamond Ballroom and Foyer
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| 8:30 – 9:15am |
GENERAL SESSION 8
The Hispanic Consumer and Embracing the Multicultural Opportunity – A Nielsen Study
Monica Gil, Senior Vice President, Government and Public Affairs and James Russo, Vice President, Global Consumer Insights, Nielsen
Diamond Ballroom
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| 9:15 – 10:00am |
GENERAL SESSION 9
Key Metrics for Retail Success in the Hispanic Market
Tony Suarez, Director, Multicultural Experiences, Advance Auto and David Mesas, Senior Client Advisor, Geoscape
Diamond Ballroom
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| 10:00 – 10:30am |
Morning Break
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| 10:30 – 11:15am |
GENERAL SESSION 10
Meeting the Specific Dietary Needs of Latino Consumers
Chef Alex Garcia, Culinary Habana and Stacy Loftus, HY-VEE Supermarkets
Diamond Ballroom
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| 11:15am – 12:00pm |
GENERAL SESSION 11
To be announced
Diamond Ballroom
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| 12:00 – 12:15pm |
Closing Remarks
Don Longo, Editorial Director, Stagnito Media
Diamond Ballroom
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WEDNESDAY, AUGUST 15th
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4:00 p.m. - 6:30 p.m. |
THURSDAY, AUGUST 16th
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7:30 a.m. - 3:00 p.m.
6:30 p.m. - 8:00 p.m. |
FRIDAY, AUGUST 17th
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7:30 a.m. - 12:15p.m. |
On site Registration Hours and Location
Registration desk located in the Diamond Ballroom Foyer
| August 15, 2012 |
August 16, 2012 |
August 17, 2012 |
| 9:00am - 12:00pm |
7:30am - 6:00pm |
7:30am - 12:00pm |
| 4:00 - 7:00pm |
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Retailers: $1049 + Non-retailers: $1349
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2012 Hispanic Retail 360 Summit Agenda
Click here to view the 2012 Hispanic Retail 360 Summit Agenda.
Mark your calendar for the 2012 Summit
Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.
Related Web Sites
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