Hispanic Retail 360 Conference and Expo



	The U.S. Hispanic population grew 61% between 1990 and 2003 to 35 million, making it the fastest growing population in America, and it is expected to triple by 2050. Hispanic purchasing power is said to have reached the $675 billion mark in 2003 and is expected to increase to $1.2 trillion by 2010. But did you know that, according to Cheskin Research, two-thirds of Hispanics agree that it is risky to buy an unfamiliar brand - suggesting that brand awareness is very important in the retail market? Putting your product in front of the faces of this growing culture is key. The Hispanic Retail 360 Conference program includes top industry leaders discussing what, how, and why to market to the growing Latino population to stay ahead of the competition. The conference provides a complete 360 degree look at the Hispanic shopper, using data from Nielsen and other sources on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing. - Conference Schedule - Retailers Attending - Advisory Board - Sponsors - Speakers - Special Events - Hotel Information