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May 18, 2012

» 'Got milk?' Now Stars Hayek, Other Hispanic Celebs  Hispanic Marketing News  ProgressiveGrocer.com

Actress Salma Hayek's latest National Milk Mustache “got milk?” ad offers a sneak peek of her morning routine.


» Reconciling the Pros and Cons of Hispanic Online Research  Hispanic Marketing News  Added-Value.com

The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics.


» Budweiser Celebrates The Vicente Fernandez 21-City U.S. Farewell Tour  Hispanic Marketing News  PRNewsWire.com

The "King of Rancheras," Vicente Fernandez, unites once again with the "King of Beers" as Budweiser presents his much-anticipated 21-city U.S. tour that kicks off this month.


» Don't Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy  Hispanic Marketing News  Forbes.com

There is a growing necessity for brand marketers to provide culturally relevant content and messaging that specifically targets US Hispanics.


»  Genesis Today Launches Healthy Superfruit Juice for Hispanic Market  Hispanic Marketing News  BusinessWire.com

Genesis Today, superfruit pioneer and purveyor of one of the nation's fastest growing healthy food, beverage and nutritional supplement companies, today announced the national launch of Renacer SuperFRUITAS, the first truly healthy, superfruit juice developed specifically for the Hispanic market available at Walmart and Sam's Club in the refrigerated section.


» Tecate Launches Nation-Wide Search For Official Soccer Correspondent Team  Hispanic Marketing News  HispanicPRWire.com

Tecate, cerveza con caracter, today launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team's choice in Mexico or the U.S. As the "Tecate Correspondent Team", the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand's official Facebook page, http://www.Facebook.com/Tecate.


» Fiesta Restaurant Group, Inc. Names John Todd Chief Development Officer  Hispanic Marketing News  BusinessWire.com

Fiesta Restaurant Group, Inc the parent-owner of the Pollo Tropical and Taco Cabana brands, has named industry veteran John Todd as its Chief Development Officer.


» 24/7 Card Introduces Powerful Prepaid Visa Debit + Remit Card to the Hispanic Community  Hispanic Marketing News  BusinessWire.com

24/7 Card, the financial services company supporting immigrants and underserved communities, with world boxing champion Manny Pacquiao in its corner as a shareholder and spokesperson, announces its expansion into the Hispanic market.


May 11, 2012

» Added Value Cheskin Launches Hispanic Research Insight and Innovation Platform   Hispanic Marketing News  HispanicRetail360.com

Added Value Cheskin, a brand development and marketing insight consultancy that specializes in multicultural work, has announced that its online insight and innovation platform AV-id is fully operational for use in the U.S. Hispanic market.


» U.S. Hispanics Expected to Have Increasing Economic Impact  Hispanic Marketing News  TheLedger.com

In response to the growth of Hispanic population, retailers in recent years have started catering to Hispanics, said Jim Farrell, assistant professor of finance and economics at Florida Southern College's Barney Barnett School of Business and Free Enterprise.




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2012 Hispanic Retail 360 Summit Agenda

Click here to view the 2012 Hispanic Retail 360 Summit Agenda. 


Mark your calendar for the 2012 Summit

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.


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