After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney's upcoming closure.

One glimpse of the country's purchasing trends, and you'll quickly realize why Sofia Vergara is peddling an eponymous lifestyle line at K-mart—which also carries Cristina Saralegui's home goods collection—and is a spokesperson for Pepsi.

Dos Equis, the fastest growing premium Mexican beer in the U.S., is bringing its daring culinary Cinco de Mayo 'Feast of the Brave' taco trucks to six US cities.

Kroger, the nation's largest traditional grocery retailer, will again support Fiesta Atlanta in 2012.

7UP today announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series.

Starting Wednesday select Houston-area H-E-B stores are offering a new line of specialty foods and other items under the name "Primo Picks."

Winner Will Receive a $25,000 Grant toward the development of a community project.

Todobebé, Inc, a Miami-based independent producer of family-friendly parenting and entertainment content for the Hispanic market, has introduced Hispanic social media and mobile packages for advertisers and brands to help drive consumer activation and influence.

Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population.

Cinco de Mayo is around the corner, and some brands are leveraging the holiday to roll out special promotions and discounts.