Review Started During Outflow of Senior Execs at Incumbent GlobalHue

A study commissioned by the merchant bank, Garcia Trujillo, explores the way in which Hispanic perceptions affect the ability of large U.S. companies to attract Hispanics as consumers.

Sara Lee Corporation, United Technologies Corporation, the University of California MBA Programs introduced as lead corporate and academic sponsors.

A new study on Latinos and digital technology found that Hispanic cell phone owners are more likely than whites to access the Internet, e-mail or instant message programs via their mobile phones.

Retailer Showcases Products in Branded-Entertainment Effort on Spanish-Language TV.

Costa Mesa-based El Pollo Loco has named Hollywood's goodness Mfg. as its new advertising agency of record to handle marketing and communications efforts for the grilled-chicken chain.

Sensis was selected as agency of record (AOR) by Descuento Libre to completely rebrand and market the social buying website targeted to Hispanics and focused on Latino culture.

When brothers Fermin Briseño and Roberto Avila opened La Tropicana grocery in a Preston Highway strip mall in 1994, there were no other Hispanic businesses in the area.

Navarro Discount Pharmacy was founded in Havana, Cuba in 1940 and opened its first store in the US in 1961.