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April 26, 2012

» What do Bicultural Hispanic women want…and more importantly, why should you care?  Hispanic Marketing News  Added-Value.com

In the United States, a stereotypical description of a Hispanic woman would probably read as follows: “Speaks Spanish, likes to be sexy and pretty, is family oriented, acts humble, has many kids at an early age, cooks at home and likes to clean.”


» Hispanics Must Make Banking & Financial Planning Part of Their American Dream  Hispanic Marketing News  Huffingtonpost.com

According to a recent Nielsen's report, The State of the Hispanic Consumer: The Hispanic Market Imperative, Latino buying power will have grown 50% between 2010 and 2015, reaching an incredible $1.5 trillion.


» Multicultural Social Media: Reaching to Diverse Communities  Hispanic Marketing News  ADOTAS.com

There is a growing number of ethnic communities that use social media to obtain information and share experiences on topics that directly affect their buying decisions and lives – from purchasing a car to making health care choices.


» The 10 Most Connected Hispanics on LinkedIn  Hispanic Marketing News  Huffingtonpost.com

LinkedIn is the world's largest professional network on the Internet with over 150 million members worldwide, including executives from every Fortune 500 company.


April 19, 2012

» Nielsen: Hispanics Represent a Vital and Growing U.S. Market  Hispanic Marketing News  BusinessWire.com

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released by Nielsen, a leading global provider of information and insights into what consumers watch and buy.


» Coors Light Brings Fanaticos del Frio to Mobile   Hispanic Marketing News  HispanicPRWire.com

Coors Light, the official U.S. beer sponsor of Mexico's Primera Division, has gone digital in its outreach to legal-drinking-age Hispanic consumers, giving soccer fans "on the go" access to in-depth and exclusive articles on the Primera Division, the latest scores, stats and highlights and much more.


» Boom Of Burrito Chains Questioned By Mexican-Food Purists  Hispanic Marketing News  Huffingtonpost.com

Over the past 20 years, business has been buenísimo for the Americans who have started Mexican food chains in the U.S. Chipotle, started in the early '90s, boasts one of the highest-valued stocks in the chain restaurant industry.


» Discover "O Mercado, the Market at Macy's," a Curated Shop of Exclusive Brazilian Product  Hispanic Marketing News  Marketwatch.com

Customers can experience the magical South American country with authentic products available in select stores and on macys.com beginning April 22


» Hispanics, Singles, Matures, and Millennials Reshape Retail Market  Hispanic Marketing News  HispanicRetail360.com

A new cultural mix is shaping the retail food market, according to the What's In Store 2012 report from the International Dairy-Deli-Bakery Association (IDDBA).


» Sedano's Helps Raise Funds for Autism  Hispanic Marketing News  ProgressiveGrocer.com

Sedano's Supermarkets, the largest independently owned Hispanic grocery chain, and IMUSA, a leading ethnic housewares brand with deep roots in Latin America and the United States, have raised $63,000 during 2012, the third year of the south Florida companies' partnership to raise money and promote autism awareness and research.




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2012 Hispanic Retail 360 Summit Agenda

Click here to view the 2012 Hispanic Retail 360 Summit Agenda. 


Mark your calendar for the 2012 Summit

Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.


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