The public relations campaign assignment will kick off with Hispanic online consumer education to position the cookware company within the U.S. Latino market.

Search Giant Makes Serious Commitment to Market With Hire of Former Terra COO Mark Lopez.

Juan Luis Cebrián, CEO of Spain’s Grupo Prisa, said that after his company acquired 12% of the television channel V-Me in 2009, he also wants to enter the U.S. radio market.

Kleenex brand facial tissue is running a campaign dubbed ‘Sneeze Catchers’ targeting American kids of Hispanic origin.

The Greater Dallas Hispanic Chamber of Commerce is pleased to announce the appointment of David L. Gonzales as its president and CEO. Before founding the consulting group he led for two years, Gonzales was vice president of Global Citizenship at PepsiCo, the global consumer products company with revenues of nearly $60 billion.

Agency of record assignment to kick off with branding assignment to position social buying website within Hispanic market.

Discovery Latin America/U.S. Hispanic has named Ivan Bargueiras general manager for Discovery Networks U.S. Hispanic Group. Bargueiras, a 14-year Discovery veteran, is charged with leading the business expansion within the company's portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia.

Auto parts distributor NAPA has a customer base that mostly comprises the people who fix cars for a living rather than people who fix their own cars for pleasure or savings. But the company is doing a number of Hispanic-market programs this year that look a lot like pure B-to-C grassroots campaigns.

PowerDirect Marketing today announced growing client demand for its innovative front door marketing capabilities in reaching the Hispanic market.

U.S. Hispanics have about a trillion dollars in purchasing power—and they're far more likely than the general population to buy something after seeing an online ad.