Seafood favorites have once again returned to the menu of 530-unit restaurant chain, Del Taco.
Latinum Network announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer.
Aurora Anaya-Cerda, a former middle school teacher in Los Angeles who found that books that included Latinos ignited a spark in her immigrant students, plans to open a bookstore in East Harlem, N.Y., that will highlight and promote Latino literature and other art works.
Targeted Hispanic-language advertising on video monitors in 7-Eleven stores led to a 21-percent sales increase for a leading national soft drink advertiser, reported Harris Corp., which deployed new digital out-of-home screen technology in 4,344 7-Eleven stores in 2011.
Massive projected population growth, fueled by growing numbers of Hispanics, should drive Susser Holding Corp.’s earnings for at least the next 25 years, President and CEO Sam L. Susser said during a presentation at this week’s Bank of America Merrill Lynch Consumer & Retail Conference.
Goya Foods, the largest Hispanic-owned U.S. food company, will donate 10,000 pounds of healthy and low-sodium food items, in the name of Dominican Latin music star Juan Luis Guerra, to New York-based anti-hunger organization City Harvest.