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PRESENTATIONS
2011 Hispanic Retail 360 Summit Presentations
in order of the agenda
Please be patient, downloads could take several minutes.
| WEDNESDAY, AUGUST 10 |
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GENERAL SESSION 1
PANEL: The Changing Consumer and Workforce Imperative
Moderator: Alison Paul, Vice Chairman, U.S. Retail Leader & Principal, Deloitte Consulting LLP; Panelists: Annie Zipfel, Director, Target Owned Brands, Target Stores; Dian Emerson, Vice President, Diversity & Inclusion, Safeway; and Marie Quintana, Sr. Vice President, Multicultural Sales, PepsiCo
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| THURSDAY, AUGUST 11 |
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GENERAL SESSION 5
Emerging Strategies for 360 Degree Interaction with Latina Moms
David Wellisch and Michael Klein, Co-Founders & Managing Partners, both of Latinum Network
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Concurrent Session A
Targeting Today's Hispanic shopper: A look into the Hispanic Retail Experience
Leylha Ahuile, Multicultural Reports Editor & Senior Analyst, Mintel International Group
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Concurrent Session D
Marketing to the Blue-Collar Hispanic Male
Kevin Kilpatrick, Founder and Publisher, Constru-Guia al dia, Dr. Mary Beth McCabe, Owner, Sun Marketing, and Alejandra Barron, Senior Manager, Multicultural Marketing, The Home Depot
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Concurrent Session E
The Many Branding Strategies to Target the Hispanic Market
Miguel Gomez Winebrenner, Vice President, Cheskin and Adam Graves, Marketing Manager, Nestlé USA
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Concurrent Session F
How to Drive Ethnic Shoppers to the Center Store. Ethnic Is More Than Food.
Alexandra Vegas, Director, Ethnic Center of Expertise North America, Bain Massey, Associate Director, Ethnic First Moment of Truth, both of Procter & Gamble, and Todd Hale, Sr. Vice President, Consumer & Shopper Insights, The Nielsen Company
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Concurrent Session G
What Will Your Hispanic Business Look Like in 2020?
Lou Wilsea, Market Consumer Planning Manager, Brown-Forman Corporation and Eric Dresbach, Client Business Partner, Nielsen Spectra
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Concurrent Session H
Connecting with Hispanics on Digital Platforms
Moderator: Joe Kutchera, Director, Digital Marketing, Acento
Panelists: Oscar Castro, Director & General Manager, International eCommerce, Sears Holdings Corporation and Larry Upton, Founder & CEO, Edioma, Inc.
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Concurrent Session L
Sports Marketing: Utilizing Sports to Target Hispanic Consumers
Heidi Pellerano, Vice President, Wasserman Media Group
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| FRIDAY, AUGUST 12 |
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GENERAL SESSION 6
Reaching the Hispanic Consumer Through Celebrity Influencers
John Goodman, EVP, Apparel & Home, Sears Holdings and Nancy Overfield-Delmar, President, Latin World Entertainment Licensing
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Concurrent Session N
Dimensionalizing Guadalupe: The Who, What, Where and Why Not of the Hispanic Consumer
Kelly Ravestijn, Director of Planning and Roberto Saucedo, Executive Creative Director, both of Dieste
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Concurrent Session O
Multicultural Millennials: The New Generation Coming of Age
Ricki Fairley-Brown, Chief Marketing Officer & Partner and Juan Pablo Quevedo, Director, Market Research, both of IMAGES USA
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GENERAL SESSION 8
The 4Cs of Hispanic Market Retailing: Becoming and Remaining Best in Class
Lisa Kranc, Sr. Vice President, Marketing, AutoZone and Terry Soto, President & CEO, About Marketing Solutions, Inc.
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2012 Hispanic Retail 360 Summit Agenda
Click here to view the 2012 Hispanic Retail 360 Summit Agenda.
Mark your calendar for the 2012 Summit
Latino marketing is a growing concern for United States food and business retailers. At the Hispanic Retail 360 Summit, to be held August 15-17, 2012, retail marketing strategies for the U.S. Latino consumer market will be discussed by top retailers, suppliers and experts in the field.
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